The MeasureUp conference, the only measurement focussed conference in Australia, was held on Oct. 29, providing insight into both marketing outcomes and the science of measurement.
The 2019 conference featured local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments. Whether its cross-platform measurement, the challenge of marketing ROI, the power in long-term brand building, optimising digital advertising strategies or the importance of data and privacy in measurement, MeasureUp covered the most critical topics for the industry.
IAB Members can view the speaker and panel videos and download the content from the day.