With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization.
IAB Tech Lab and IAB Australia hosted the first in a series of Project Rearc Webinars. This first webinar provides an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today.
To learn more and to get involved in Project Rearc, visit the IAB Tech Lab.
Watch the Video and download the Presentation Deck Below.