Castrol Strengthens Brand Recall with Blended In-game Advertising: The Philippines is home to over 15.5 million mobile gamers, majority of whom prefer gaming on their smartphones. Banking on this trend, Castrol aimed to drive consideration and strengthen brand recall and purchase intent for their product ‘Castrol POWER1’ aimed at the Gen Y and Millennials. The brand intended to leverage blended in-game advertising to reach out to gamers through the most engaging ad format. Additionally, the brand wanted to ascertain the impact of the in-game campaign through a highly accurate brand lift study.
Check it out here: https://www.inmobi.com/case-study/castrol-strengthens-brand-recall-with-blended-in-game-advertising