Game Advertising Case Study: Hotel Hideaway and Azerion

On July 03, 2018 case study, Entertainment, game advertising

Azerion hosted a live music event in Hotel Hideaway, a metaverse est in 2016. The event was hosted by DJ Luuk Van Dijk. Those attending the concerts were able to dance, interact, and purchase merchandise. Quote – Luuk Van Dijk “Hotel Hideaway is one of the places where more and more peers come together and I also want to be where my fans are in times when I can’t be on stage…the perfect place to still have that connection with the audience.”