Game Advertising Case Study: Mars Wrigley and Twitch

On December 22, 2019 case study, fmcg, game advertising

To create meaningful connections with the gaming community, Mars Wrigley 5 Gum partnered with Twitch to launch TeamCLUTCH, a team of up-and-coming Aussie streamers who assembled for three live squad streams, turning what was an impulse buy(chewing gum) into a must-have for gamers.