These guidelines outline the recommended best practice workflow for digital campaigns and they were developed by IAB’s Standards and Guidelines Council with representation from the Media Federation Australia (MFA) and The Communications Council (TCC).
The guidelines will help those involved in the development of digital campaign – from advertisers, through to creative and media agencies as well as publishers – to produce more effective campaigns and to breakdown roadblocks in the campaign process. They highlight the relevant roles and responsibilities of the key stakeholders involved and recommend procedures and timelines to help achieve success.
The Digital Workflow guidelines were developed following feedback from the industry. Council contributors included CBS Interactive, Fairfax Media, Google, Media Federation Australia (MFA), MediaMind, Mi9, Network 10, News Australia Sales, News Digital Media, REA Media, Telstra Advertising Network, The Communications Council (TCC) and Yahoo!7.
