Best Practice for Digital Workflow 2012

Posted by IAB Australia On July 25, 2012 Guidelines & Best Practice

These guidelines outline the recommended best practice workflow for digital campaigns and they were developed by IAB’s Standards and Guidelines Council with representation from the Media Federation Australia (MFA) and The Communications Council (TCC).

The guidelines will help those involved in the development of digital campaign – from advertisers, through to creative and media agencies as well as publishers – to produce more effective campaigns and to breakdown roadblocks in the campaign process. They highlight the relevant roles and responsibilities of the key stakeholders involved and recommend procedures and timelines to help achieve success.

The Digital Workflow guidelines were developed following feedback from the industry. Council contributors included CBS Interactive, Fairfax Media, Google, Media Federation Australia (MFA), MediaMind, Mi9, Network 10, News Australia Sales, News Digital Media, REA Media, Telstra Advertising Network, The Communications Council (TCC) and Yahoo!7.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.