Digital Fact Sheet Pack for MeasureUp Conference

Posted by IAB Australia On October 10, 2017 Guidelines & Best Practice

IAB Australia’s October Digital Fact Sheet Pack for MeasureUp Conference summarises the latest key points on the following topics:

  • Mission: Simplify & Inspire
  • Strategic Initiatives
  • Digital Audience
  • Digital Video Monthly Universe – 18+
  • Online Advertising Expenditure Report FY2017
  • Ad Revenue H1 2017
  • Digital Ad Revenue
  • Top 3 Advertiser Categories
  • Distribution of Digital Money CY16
  • Brand Safety
  • Viewability Principles
  • Ad Blocking


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.