IAB Australia Digital Workflow Best Practice guidelines 2014

Posted by IAB Australia On October 20, 2014 Guidelines & Best Practice

Oct 2014: The IAB Australia Standards and Guidelines Council has reviewed and updated the IAB Australia Digital Workflow Best Practice first published in 2012. In addition to updated workflows for standard and custom campaigns, the council have added a document outlining the process for a programmatic environment.

The guidelines will help those involved in the development of digital campaign – from advertisers, through to creative and media agencies as well as publishers – to produce more effective campaigns and to breakdown roadblocks in the campaign process. They highlight the relevant roles and responsibilities of the key stakeholders involved and recommend procedures and timelines to help achieve success.

The documents have been developed by a Workflow subgroup of the Standards and Guidelines Council with representatives of Fairfax, Human Traffic, MCN, Mediabrands, Mi9, News Corporation, Phd, REA Group, Sizmek, TEN, Yahoo7.

Download the guides below.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.