IAB Creative Resources

Posted by Steven Poyser On August 13, 2018 Guidelines & Best Practice

Creative has always been a key part of traditional advertising, ensuring the message receives cut through in print, TV and radio advertisements. But the same can’t be said in the history of digital, with creative sometimes being secondary to reach, frequency and targeting. On this page we have rounded up all of our latest creative resources, designed to fully embrace digital advertising in all shapes, sizes and formats.

Download creative resources here

Steven Poyser