IAB Native Advertising Playbook – Oct. 2017

Posted by IAB Australia On October 24, 2017 Guidelines & Best Practice

The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.

Included are sections covering in-depth the following topics:

  • Native/branded content
  • Native advertising
  • Native rules and regulations


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.