IAB Viewability Whitepaper – Dec. 2016

Posted by IAB Australia On December 16, 2016 Guidelines & Best Practice

This document has been originally developed by the Interactive Advertising Bureau Australia Viewability Taskforce in December 2016. IAB Australia announced the viewability taskforce in October 2016 and aligned with the IAB U.S. viewability measures which were announced in 2014 and have since been refined and extended to cover video, mobile web and mobile in-app.

Download the Whitepaper below.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.