Mobile Phone Creative Guidelines 2013

Posted by IAB Australia On September 11, 2013 Guidelines & Best Practice

The Mobile Phone Creative Guidelines, which were developed by the IAB US and the Mobile Marketing Association, seek to create commonality for the development of ad units across the mobile phone ecosystem. They also provide support for the updated mobile rich media ad guidelines (MRAID 2.0) which articulate a standard interface specification and definition to address known interoperability issues between publisher mobile applications, different ad servers and different rich media platforms.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.