Mobile Trends Report 2013

Posted by IAB Australia On September 11, 2013 Guidelines & Best Practice

The Mobile Trends Report sets out insights into the Australian mobile digital advertising industry from a range of authors including:

  • Dr John Hawkins from Big Mobile Group
  • David Thanisch from Ikon
  • Suzie O’Carroll of Google

Topics covered include the big data future of mobile digital; location based targeting; thinking moments not mobiles; privacy and mobile advertising; and mobile measurement.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.