Transitioning from Flash to HTML5: Dec. 2016

Posted by IAB Australia On December 15, 2016 Guidelines & Best Practice

Flash is being replaced by HTML5. 

Download the latest 2018 Creative Guidelines here.

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. This feature will mean the browser keeps the presence of Flash hidden, preferring to fall back on HTML content. Because most players in the wild have an HTML5 fallback or are already HTML5-first, the impact of this will be widespread.

Below is a short Guide to help the industry with the transition process and PDF slides for presentations and reports. 

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.