Interview with Rakuten Marketing MD Anthony Capano

Posted by IAB Australia On January 15, 2017

IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company.

Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance of content websites and blogs to retailer strategy in 2017.

The IAB Affiliate Marketing Steering Group launched the Affiliate Marketing Handbook in October. Download it here.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.