MeasureUp 2020 Award Winners Content

On November 03, 2020

Playground xyz and Are Media presented their Award Winning research at the IAB Australia MeasureUp 2020 conference. Playground xyz was awarded Best Advertising Effectiveness for its report Attention Time: Redefining how marketers measure and optimise ads in real time.  Are Media won the Best Cultural, Societal or Consumer Behaviour award for its Defiant research.

Playground xyz presentation:

Are Media presentation: