AD2ONE Delves into Teen Social Game. Ad2One Group

Posted by Lucy Halliday On July 26, 2012

26 July, 2012: Premium digital sales house AD2ONE, has added ROBLOX to the catalogue of online properties it represents. ROBLOX is the leading entertainment site for kids in the US, with the average active user spending 14 hours per month building and playing games on the platform.

Combined with Stardoll and eBuddy – also represented by AD2ONE – the sites reach 635,000 of the 2.2 million Australian active online users aged 6 – 17.

Kate Tilden, AD2ONE’s commercial director, says the message is very clear; “If you want to reach the youth market, come to AD2ONE. It would be hard to match the reach and efficiency provided by this trio of sites. That’s why we are so pleased to add ROBLOX to our portfolio.”

Marketers have numerous ways of reaching young people, garnering attention while they are busy at play. Ad products include display, pre-roll video, homepage skins and page takeovers.


AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.

AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters,,, Coles, Australian Radio Network, Optus and Ticketmaster.

For media information contact:
Dana Dobbie or Pru Quinlan
Einsteinz Communications – for AD2ONE
Tel: +61 (0)2 8905 0995 Mobile: +61 (0)416 072 625
Email: or

Lucy Halliday