Adconion Media Group appoints Paul Shepherd to lead sales teams across digital distribution platform. Adconion Pty Ltd

Posted by Lucy Halliday On November 04, 2011

November 4th, 2011 – Adconion Media Group is further expanding its team, today announcing the appointment of Paul Shepherd as State Sales Director.

Shepherd will be responsible for driving the dedicated sales teams across the Adconion Direct and Joost digital distribution platforms, focused on building partnerships with media agencies in the New South Wales and Queensland markets.

With over ten years experience in advertising sales management, Paul brings a blend of direct response and brand advertising expertise to Adconion.

Most recently Shepherd was National Sales Manager of Sport with Sensis Media Smart, now known as Telstra Advertising, where he was challenged to re-invigorate the Sports offering for Telstra’s A-grade sporting properties including, and Previously he was National Sales Manager of the Sensis Media Smart Performance Business Unit with direct responsibility for building the client base, revenue delivery, yield optimisation, and publisher management. Shepherd has also held roles with Yellow Pages including Sales Director.

Peter Davies, Managing Director of Adconion Media Group said “Paul Shepherd is highly regarded in the industry and brings with him strong leadership and digital advertising skills. We’re very excited to see what he can do with the sales team across the Adconion Direct and Joost digital distribution platforms and are delighted to welcome him to the expanding team.”

“Adconion is a great brand and has a strong product set for brand and direct response focused advertisers, and a really exciting roadmap of development over the next 12-18 months. They are well positioned to capitalise on the constantly evolving display and video market in Australia,” said Shepherd.


About Adconion Media Group
Adconion Media Group ( is one of the largest independent global audience, video and content platforms, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month.

Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result.

Adconion has 16 offices in eight countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.

For more information
Pru Quinlan or Cathryn van der Walt
Einsteinz Communications
T: (02) 8905 0995

Lucy Halliday