AdLux expands to the US and appoints Director of Account Services.

Posted by Lucy Halliday On October 19, 2011

19th October, 2011 – Independent global search network, AdLux, has expanded into the US market appointing Darren Huey as Director of Account Services, North America. Huey is based in the company’s San Francisco office and will be responsible for prospecting and managing new advertiser accounts as well as building and growing client relationships and generating revenue for AdLux in the US market.

With over 12 years experience in the online space, including 10 years in search marketing, Huey joins AdLux from leading US search network, LookSmart, where he worked for over 8 years across various roles including Account Manager, Strategic Partner Manager and Senior Manager, Partner Accounts.

AdLux CEO, Nicholas Stavropoulos says, “After our success in the Australian and SEA market, AdLux is now focused on further monetising our US search traffic and implementing our growth strategy in the US.”

He continues, “Darren has built an exceptional reputation in the US search marketing landscape over the past 10 years. He will really make an impact on our business in the US, helping further monetise our North American PPC search network traffic through the development of new advertiser business and support and growth of existing advertiser accounts. Darren will set a new benchmark for our business and ensure the success of advertiser campaigns with end-to-end management of accounts and client relationships.”

Darren Huey says, “The US search marketing landscape is extremely competitive and AdLux is already successfully grabbing its share of the market with creative campaign management and traffic management methodologies setting us apart from our competitors.”

The IAB (Interactive Advertising Bureau) US reported record results for 2010 with a 12% growth in search marketing spend, reaching over US$12 billion and 46% of all global online advertising revenue. With AdLux entering the North America market the company is set to compete for market share typically held by the major search engines – Google, Bing and Yahoo!.

Lucy Halliday