AppNexus: The Future of Trading

Posted by Steven Poyser On December 11, 2017

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has nonetheless been plagued by issues around transparency, brand safety, and performance measurement.

The next generation of DSPs need to change that.

In this whitepaper, we lay out our vision for the future of buy-side ad tech, and explain how machine learning-powered tools will enable traders to:

  • Run more efficient, customized, ROI-positive campaigns
  • Reduce the amount of time spent on tactical work and become a more strategic partner to the brands they work with
  • Find the most direct path to their desired inventory with less reliance on intermediaries.

The future of trading is coming, so don’t miss out.

Download the whitepaper here.

Steven Poyser