BMW launches mobile campaign as innovative as its new all-electric BMW i3. Big Mobile

Posted by IAB Australia On October 31, 2013

31st October 2013 – BMW has launched an innovative rich media mobile and tablet campaign through Big Mobile for the introduction of the new all-electric BMW i3.

The responsive designed campaign includes the new accelerometer 360-degree virtual tour functionality across multiple devices and is a first for the automotive industry in Australia.

Users are able to take a 360-degree virtual tour of demo models, which are parked at various iconic locations across Sydney and Melbourne, as well as track down the BMW i3’s location using their mobile phones.

The users are also able to visualize the BMW i3 through their smartphone or tablet changing the color and wheels to view their own personalised preferences.

Further functionality shows the BMW i3’s driving radius for each vehicles electric charge based on the user’s current location and the various comfort level options available.

Big Mobile lent specialist experience collaborating with BMW’s media agency Vizeum on the project.

The campaign, which is built around a future focused philosophy, is targeted at early adopters of technology, individuals who value flexibility, design and innovation and will appear across Big Mobile’s premium publisher network.

Graham Christie, group commercial director and partner at Big Mobile said:
“Mobile is playing an increasing role in the automotive purchase cycle, so it’s vital that brands create more immersive ways to speak with prospective buyers. This is our most comprehensive and innovative mobile campaign for the sector yet.”

Davor Vilusic, digital director at Vizuem added:
“With BMW bringing the future of mobility down under, we wanted to build a mobile-centric platform which offers a deeper level of brand & content engagement. Working closely with Big Mobile we were able to co-create a multi-device campaign.”


For further enquiries contact Rachel Blair, marketing communications manager, Big Mobile Group. 0477810011.

Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, and Singapore.

Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products.

The company has built a vast amount of experience mobilising top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail.

Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets.

Big Advent the companies award winning Ad Solutions Suite, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.