dataxu: Understanding today’s cross-device consumer

Posted by Steven Poyser On September 25, 2018

This whitepaper is designed to help marketing professionals understand:

  • The meaning of the term “cross-device”
  • The importance and role of cross-device solutions within marketing organisations
  • The benefits, challenges, and costs of implementing a quality cross-device solution for a specific organisation.

The ability to accurately target and track consumers across devices (“cross-device”) has become 2018’s top make-or-break marketing competency. The following insights and examples will help marketing professionals everywhere master what has become an increasingly complex analytics challenge.

Download it here

Steven Poyser