eBay Australia and New Zealand Pty Ltd appoints JJ Eastwood as Head of Advertising. eBay Australia and New Zealand Pty Ltd

Posted by Lucy Halliday On September 14, 2011

14 September, 2011 – eBay, Australia’s leading online shopping destination, is today announcing the appointment of JJ Eastwood as Head of Advertising, eBay Australia & New Zealand Pty Ltd.

Reporting into David Odgers, Sales and Marketing Director for the company, Mr Eastwood will be responsible for growing eBay’s position as a leading online publisher. As a publisher, eBay is uniquely able to help advertisers target consumers shopping online with over six million Australians now visiting eBay each month[1].

Mr Eastwood brings nearly 15 years’ experience in sales and marketing, including positions at Fairfax Digital and News Corp. Most recently, Mr Eastwood was the Specialist Sales Director at ninemsn where he successfully developed and led the company’s commercial strategies for advertising products.

eBay has evolved to become a leading shopping destination for Australians. 78% of the items available for sale on eBay.com.au are new with the majority sold at a fixed price rather than auction. It is a fertile environment for advertisers with more than 6 million Australians using the site to research and purchase products. In addition, eBay offers advertisers market-leading options to target the right consumers and minimise campaign wastage.

“I’m excited about the opportunity to work with such an iconic brand at an exciting stage in its evolution. With eBay’s vast wealth of consumer data they can offer advertisers unique targeting capabilities, audience insights and the opportunity to communicate with consumers while they are shopping,” said Mr Eastwood.

Mr Odgers said, “JJ has the ideal qualities to help eBay enhance and sell its unique advertising solutions to the growing number of companies looking to reach Australians shopping online. eBay is committed to being the best place to buy and sell online and the publishing business is integral to this vision.”


[1] In July 2011, 6.1m Australians visited eBay, Nielsen NetView data


New advertising offerings:
– geoTribes is a geo-demographic segmentation system based on consumers’ lifecycle stage and social rank. These measure age, family structure, education, employment and income which enable flexible targeting of campaigns. This allows eBay to offer advertisers campaigns that reach their key target audience more effectively.

– Launched earlier this year, the cost per engagement (CPE) video model helps companies better measure their return on investment. Advertisers are only charged when users hover their mouse over an advertisement and hold it there for a visible 3, 2, 1 countdown, helping brands get the most value out of their campaigns. The CPE model began testing on eBay.com.au in May 2011 with HP and Harley Davidson the launch partners.

Donald Takaya – Edelman
P: (02) 9291 3337
M: 0403 355 566
E: donald.takaya@edelman.com

Jenny Thomas – eBay Australia
P: (02) 8288 0057
M: 0410 538 440
E: jethomas@ebay.com

About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others. eBay Inc. is headquartered in San Jose, California.
eBay.com.au is Australia’s Online Marketplace®

Lucy Halliday