Fairfax Metro Media Appoints Head of Mobile Strategy. Fairfax Medi

Posted by Lucy Halliday On November 22, 2012

November 22, 2012: Fairfax Metro Media today announced the appointment of Y (eds: pronounced “ee”) Lassoued as Head of Mobile Strategy.

Reporting to Director of Mobile, Metro Media, Rick Gleave, Y Lassoued’s primary responsibilities will be to further develop Fairfax’s product offering in mobile and tablet and to take advantage of commercial growth opportunities while ensuring alignment with Fairfax’s web and print strategies.

“Y Lassoued brings with her an impressive track record of working in the mobile industry across marketing, advertising, retail and sales roles both in Australia and overseas,” Gleave said.

Gleave added that Y Lassoued’s appointment was part of Fairfax’s ongoing commitment to investing in top talent to cement the company’s position at the forefront of the mobile market in this country.

Y Lassoued joins Fairfax from leading Australian integrated mobile and digital communications company Mobile Embrace, where she headed up business solutions, and was responsible for implementing strategic direction and new business development.

During her career she has held roles at Microsoft, Virgin and Telefonica O2, and has been involved with brokering mobile deals with brands including Xbox, Sony, Disney Peugeot, Volkswagen and the UK Government.

“Fairfax’s approach to best practice in its product roadmaps is one of the things which stands out within the mobile industry and I’m looking forward to playing a part in enhancing the company’s position as a centre of mobile and tablet excellence,” Y Lassoued said.


About Fairfax Media
Fairfax Media is a leading Australasian media company with metropolitan, rural and regional publications and websites across Australia and New Zealand.

Fairfax Media publishes the highly respected metropolitan publications The Sydney Morning Herald and The Age along with Australia’s leading online news websites smh.com.au, theage.com.au, Brisbanetimes.com.au and WAtoday.com.au. Other niche websites include the popular parenting website Essentialbaby.com.au and the youth site TheVine.com.au. The company has a large stable of successful websites in key vertical markets including New Zealand’s largest website, TradeMe.co.nz, RSVP.com.au, Stayz.com.au, InvestSmart.com.au, OMG, Australian Property Monitors, Commerce Australia, TenderLink and the recently acquired Occupancy. Fairfax Media also has a strong classified advertising business with print and online publications including: Drive, MyCareer, and Domain.

Media enquiries to:
Simon Lloyd
Access Public Relations
T: +61 2 9292 7003
M: 0424 470 923
E: simon@accesspr.com.au

Lucy Halliday