FirstClick leading the way in gender equality in Search Marketing. Firstclick Consulting Pty Ltd

Posted by IAB Australia On December 05, 2013

5 December 2013 – In an industry dominated by males, FirstClick Consulting is pioneering the employment and advancement of women in Search Marketing in Australia.

FirstClick is independently owned and run by female entrepreneur Grace Chu, who started the business in 2005, long before search marketing hit its stride in Australia.

As well as a female leader, 50% of the senior leadership team at FirstClick are women. Grace says, ‘Being a woman and running one of Australia’s leading search marketing companies is extremely important for not only our industry, but also our country’.

There are six part-time career mums on the FirstClick team, including members of the management team all the way through to the marketing assistant. FirstClick has always been very forward-thinking in terms of not only supporting, but advancing women who choose to have a family.

42% of total staff are female with the company aiming to hit their target of 50% female employment in 2014. ‘We’re always on the search for great female search marketers to join the team. Unfortunately it’s an industry that’s heavily dominated by men, and we aim to change that by providing incentives like career advancement for mums and flexible working arrangements’, says Grace.

Some of FirstClick’s many large brand clients are leading the way in promoting women in business through their own involvement in the ‘Supplier Commitment’, launched by the Male Champions of Change, aimed at encouraging big brands to take on female suppliers.

‘Our clients value the role women play in business and many of them are walking the talk when it comes to supporting suppliers who are committed to employing women. Our clients include many of Australia’s largest brands including ANZ, Telstra Global, Medibank, Toyota, amaysim and Obrien’.

FirstClick Consulting is one of the few remaining independently owned Search Marketing agencies in Australia, offering clients the whole spectrum of search marketing and performance based marketing services. FirstClick’s focus on ROI is what makes them the best in Search Marketing in Australia. ‘We make money for our clients. It’s as simple as that’, finishes Grace.


About FirstClick Consulting
FirstClick Consulting is a leading strategic search consultancy specialising in SEM, SEO and digital strategy. Backed by its ROI-based and analytical approach, FirstClick is one of the few leading agencies that help clients fully leverage the synergies between SEM and SEO.

FirstClick was established in Sydney in 2005 and opened a Melbourne office in 2009. FirstClick has been recognised in the BRW 2009 and 2010 Fast Starters awards. FirstClick was a Finalist in the 2012 NSW Telstra Business Awards and winner of the 2012 IAB Awards for Best Organic Search Marketing Campaign. FirstClick was also a finalist for the 2012 and 2013 IAB Best Paid Search Marketing Campaigns.

For more information, an interview with Grace Chu or high res images, please contact:
Angie Bohlmann
Marketing and Operations Director
M 0408 491 722

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.