Gartner names AdNear as a 2015 Cool Vendor in Consumer Dynamics

Posted by Smriti Kataria On May 11, 2015

AdNear, the leading location intelligence company that leverages location and context to power data driven marketing for advertisers has been named as a Cool Vendor in Consumer Dynamics for 2015 by Gartner. AdNear is the only company from Asia Pacific to be included in the global research and is amongst the five firms chosen worldwide by Gartner who provide innovative approaches to digital businesses for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.

“We are honored to be recognized as a cool vendor in Consumer Dynamics by Gartner,” said Anil Mathews, Founder & CEO of AdNear, “Location data has the unique ability to connect the digital consumer to the real world, and it lies at the heart of our value proposition. We are always innovating to bring brands closer to their consumers using our location intelligence.”

The report evaluates the innovative capabilities of the firms and how these can add immense value to businesses. AdNear can create acute customer segments through its unique platform that melds historical user location, context and content consumption behaviour. With more than 710 million profiled users, AdNear offers marketers the power to discover new consumer market segments and drive engagement in the digital and offline worlds.

In addition to improving mobile ad engagement by location optimization, AdNear helps marketers to harmonize real-world marketing with digital marketing campaigns with its acute consumer insights. Marketers can also gain better visibility into the competitive landscape, and measure the impact of their traditional and digital campaigns. With presence in Australia, Japan, South East Asia and India, AdNear is the largest location intelligence platform in the region, and was recognized as the Top Mobile Startup at TiE 50, Silicon Valley in 2014.

The complete report is available here:

Gartner, Cool Vendors in Consumer Dynamics, 2015, Angela McIntyre, Nick Ingelbrecht, Amanda Sabia, Jason Wong, Don Scheibenreif, Andrew Johnson, Carol Rozwell, 27 April 2015

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About AdNear:

AdNear is the leading location intelligence platform that leverages location and context to power data driven marketing for advertisers. Our data platform is built on top of proprietary technology giving us the strength of location awareness without the need of GPS or operator assistance. This helps us reach a massive 710+ million users in the region we operate. 

100s of marquee brands such as P&G, Woolworths, Audi, Unilever, BMW, Vodafone, Ford, Samsung, Ikea use AdNear data for mobile ad targeting and deriving audience insights at scale. Founded in 2012, AdNear is headquartered in Singapore with presence across Australia, South East Asia, Japan and India. We are backed by investments from leading venture capitalists Sequoia Capital, JPM Private Equity Group, Telstra Ventures & Global Brain. Visit us at to know more

Smriti Kataria