Google – Survey Methods: Connecting with a Global Audience

Posted by Christian Manie On November 06, 2017

Mobile-first users, multiple language needs, and low-internet penetration are critical factors to consider when you’re planning an international survey. Surveys are an effective way to gain insight into trends that are harder to see in qualitative research, such as focus groups and individual interviews, but there are other factors to consider when researching specifically in developing economies.

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Christian Manie