Impact: Partnership benchmarks through COVID-19

Posted by IAB Australia On June 17, 2020

As lockdowns loosen, here’s the impact on 6 key performance verticals

Impact wanted to see what the data told us about COVID-19’s impact on the partnership channel. Throughout May, many regions in the U.S. started opening up again, while a few urban centers remained under lockdown. Impact’s data scientists went back and updated their week-over-week analysis on six key verticals to see which way  trends have gone.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.