InMobi adds Mamamia to its premium publisher network. InMobi

Posted by Lucy Halliday On April 19, 2013

April 19, 2013, Australia: InMobi, the world’s largest independent mobile ad network, has secured an exclusive mobile advertising partnership with Mamamia.

Mamamia, Australia’s leading female-orientated content site, will strengthen InMobi’s local offering, joining its extensive network of premium publishers including, Mi9, Hearst Digital (US) and the Mail Online (UK) amongst others.

The partnership will offer marketers the opportunity to reach Mamamia’s highly receptive female audience, who enjoy topical and diverse content encompassing everything from politics, celebrity, style, motherhood, culture and current affairs. Marketers will also have the opportunity to leverage InMobi’s intuitive mobile-first technology platforms, InMobi Ad Tracker and InMobi Studio, to build, run, and measure rich-media mobile ad campaigns on Mamamia.

Richard Knott, Head of Business Development at InMobi Australia and New Zealand, said: “Mamamia adds a different and extremely engaged audience to our local offering. According to InMobi’s recent Australian media consumption research , 59 per cent of female mobile users have been influenced by mobile advertising to visit the website of an advertiser and 68 per cent have been influenced to download an app, so we expect Mamamia will provide some great opportunities for brands.”

Jason Lavigne, CEO of Mamamia, said: “Mamamia has experienced rapid growth on its mobile site in the past year, now delivering over half a million unique browsers and four million page impressions every month. With our readers increasingly turning to mobile for their content, we needed a strong mobile partner with leading technology to help commercialise the property. InMobi showed us that they could offer us this support.”

InMobi will start working with Mamamia immediately.

[1] InMobi Australian Media Consumption Research, September 2012

MEDIA CONTACT: Larissa Rembisz, (02) 9213 3405,

Notes to the editor
About InMobi
InMobi has been recognised by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

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About Mamamia
Mamamia is Australia’s most influential site for women, publishing a wide variety of engaging content under the umbrella of ‘What Women Are Talking About Today’. Along with its parenting site, Mamamia reaches 1.3 million women viewing 15 million page impressions each month. Together, the sites set the benchmark for engagement with Australian women.

Lucy Halliday