Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

Posted by Steven Poyser On November 05, 2018

There are more opportunities than ever for consumer packaged goods (CPG) brands to engage audiences with video.

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) and over-the-top (OTT), to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences. This report includes success stories of leading advertisers L’Oréal and Conagra Brands on how they’re transforming their videos into engaging experiences for consumers.


In the age of personalization, CPG marketers need to leverage all data at their disposal to deliver the most relevant and valuable messages to consumers — where and when it matters most. Download this report to find out more about how to unlock significant marketing opportunity with data-driven and interactive video on all screens, including CTV.

Download it here

Steven Poyser