Innovid Wins IAB Digital Video Rising Stars, Already Supports All Winning Ad Formats. Innovid

Posted by Lucy Halliday On February 25, 2013

New York, NY. — February 25, 2013 — Today, Innovid, the technology platform delivering immersive video advertising anywhere, announced that it was selected as a winner of the Interactive Advertising Bureau (IAB) Digital Video Rising Stars Competition. Chosen from over 70 submissions by networks, publishers, and advertising technology companies, Innovid will join other selected winners to help develop final specifications for the five selected Rising Star formats – Ad Control Bar, Extender, Full Screen, TimeSync, and Filmstrip. Yahoo! will join Innovid in a working group for the development of their co- submitted format. The new ad units are intended to propel interactive digital video ad buys to the same scale and scope as typical online display buys.

Key aspects of Innovid and Yahoo!’s Extender co-submission will be incorporated into the final IAB Extender ad format, which allows longer form advertising video to be shown in 15 or 30 second slots. “We believe the iRoll Extender is a great solution for clients with long-form spots, such as movie studios. The Extender will allow users the option to watch a 90 or 120 second theatrical trailer within a traditional 30 second pre-roll placement.” said Deborah Lammon, VP Digital Media Director at Universal McCann. “Presenting viewers with an option to keep watching content will enable us to find new media opportunities and engage moviegoers with the full power of movie trailers.”

Innovid will also help develop final specifications for the new IAB Full Screen ad format, based on their experience running thousands of similar iRoll Expand units. In fact, the company recently announced benchmarks showing that converting a pre-roll ad to iRoll Expand resulted in 27.37 seconds of additional brand exposure.

“Early support from enabling technology companies is key to driving adoption of the Digital Video Rising Stars across the industry,” said Peter Minnium, Head of Brand Initiatives, IAB. “Innovid has an established record of bringing real interactivity to digital video which is fundamental to helping marketers meet their goals in this explosive sector.”

“Innovid’s Ad Server is built to deliver any digital video advertising, from basic pre-roll to the most complex interactive ads, and as of today also supports all video rising stars formats” said Zvika Netter, Innovid’s CEO and co-founder. “We welcome the IAB’s initiative to introduce standard formats to the digital video ad industry, and are committed to helping our agency, publisher and network partners continue to create, deliver and measure these formats, across all screens.”

For more information, please read the IAB’s release or visit the Digital Video Rising Stars website.


About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit

Press Contact:
Lydia Howard
Vantage Communications for Innovid

Lucy Halliday