In 2019, tourist arrivals in Singapore is expected to grow anywhere between 1% to 4% compared to 2018. Jan to April 2019, showed ~1.59 million tourists visiting the country which was ~1.6% increase in arrivals compared to the arrivals during the same period previous year. There was a standard average hotel occupancy rate of over 85%. This shows that Singapore is one of the top preferred tourist destinations in the world.
By understanding the travel purpose of tourists in Singapore, marketers can:
• Position their product and service offerings by reaching out to tourists from various countries with custom and personalised targeting options like promoting Singapore as a family destination in India, whereas promoting Singapore as a business hub in the US and Japan.
• Create, communicate and deliver sustainable values by increasing the visibility and saleability of tourism experiences in Singapore.
