Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Australian Pharmaceutical Publishing Company, publisher of the Australian Journal of Pharmacy.
Written by Jan Decomps, Communications Manager, Australian Journal of Pharmacy.
Please give us some historical background to the company:
First published in 1886, the Australian Journal of Pharmacy is the nation’s longest-running and highest-circulating print publication to the pharmacy sector. It continues, through innovation and quality journalism, to be pharmacists’ trusted source.
Tell us a little bit about your company's mission and vision?
Our mission is, “to support Australian pharmacy and pharmacists”. We do this by providing independent, credible news and information of the highest quality on a daily basis. Increasingly, we are doing this across a range of media platforms (print, digital, webinars, podcasts, video).
Do you have a particular 'hero product' that you are most proud of?
The AJP website is the pulsing heart of everything we do. Our passionate and enquiring journalists have an insatiable appetite for pharmacy-related news, ensuring that AJP.com.au is ‘News Central’ for pharmacists and the pharmacy sector in general. The AJP’s status as a trusted source extends to education. Our high quality CPD-accredited offerings, developed by leading pharmacy educators and practitioners, are available in print and digital formats – including video and audio.
What area of digital do you personally work in and how do you hope to enhance this within your business?
I primarily work with our clients within the areas of sponsored content marketing, including videos and webinars. We continue to enhance this by tailoring solutions to meet clients’ needs, and bringing our expertise in content creation and understanding of our audience to the project. Ultimately we provide sponsors with ways to deliver content that connects with Australian pharmacists.
Please tell us what, as a child, you wanted to be 'when you grew up'?
A journalist.