New Member Q&A: Elastic

On May 18, 2022

Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Elastic. 

Written by Samantha Holder, Director, Elastic Creative

Please give us some historical background to the company:

Elastic is an independent creative company. We provide creative and production services for brands, publishers, and agencies.

Tell us a little bit about your company's mission and vision?

Our mission is to Stretch Your Thinking. Whether it be our clients or ourselves, we are always looking for ways to push the boundaries of creativity and connect with audiences in ways that are innovative & relevant.

Do you have a particular 'hero product' that you are most proud of?

It’s not a product, but certainly the thing I am most proud of at Elastic are the amazing client relationships we have built over 15 years. I’ve been with Elastic for nearly half that time and collaborating with our clients is some of the most enjoyable work that I do.

What area of digital do you personally work in and how do you hope to enhance this within your business?

I head up our agency division, Elastic Creative. My role is focused on finding solutions for client briefs and driving innovation on digital across the team. DOOH is something I am particularly interested in and can see that there’s a great opportunity for brands to be more dynamic in that space.

Please tell us what, as a child, you wanted to be 'when you grew up'?

I never had that one thing that I wanted to be when I grew up, it changed all the time. I do however distinctly remember the story of when I was in pre-school. Apparently, I wanted to be the doctor in dress ups and the teacher told me I couldn’t be a doctor I had to be a nurse because I was a girl (it was the 80’s after all). My Mum being the strong woman that she is promptly set her straight, and from then on, I was always a doctor or whatever I wanted to be.