New Member Q&A: Lemma

On February 28, 2023

Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Lemma. Written by Wasiq Kidwai: Director of Sales And Business Development.

Please give us some historical background to the company:

Established in the year 2017, Lemma is currently one of the largest Supply Side Platforms for large format ads. Lemma is operational in multiple countries across APAC, EMEA & AMERICAS.

Tell us a little bit about your company's mission and vision?

Vision: Creating an ecosystem to connect DOOH to mainstream Digital

Mission: Transform Digital Out Of Home media to connect brands with consumers by establishing Authentic and Transparent standards

Value: Trust & Transparency. 

Do you have a particular 'hero product' that you are most proud of?

Lemma Supply Side Platform, which connects large ad formats the likes of CTV & DOOH with global advertisers from a single platform

What area of digital do you personally work in and how do you hope to enhance this within your business?

I have been working on the paid media side of business across both biddable and non-biddable channels. Now evangelizing pDOOH to become part of the mainstream digital media strategy/planning from an omnichannel lens at the back of data, transparency, and measurement.