New Member Q&A: Samsung Ads

On March 15, 2022

Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Samsung Ads.

Written by Alex Spurzem, General Manager AU, Samsung Ads. 

Please give us some historical background to the company:

Samsung is the number one TV manufacturer globally for the last 15 consecutive years, with a focus on innovation to deliver products that enhance people’s everyday lives. Samsung Ads was created as an extension of this commitment by creating unique audience-based solutions and delivering meaningful media experiences for both consumers and advertisers. Samsung Ads was founded in 2015, launched in Australia in 2019, and now has a global presence across the US, Canada, LATAM, EMEA & APAC.

Tell us a little bit about your company's mission and vision?

Samsung Ads enables advertisers to reach and engage with audiences by harnessing the powerful insights from Samsung Smart TVs in Australia. Our quality data and pursuit of better is the fuel that drives us ever forward. We’re a CTV-centric ecosystem that’s redefining the future of advertising.

Do you have a particular 'hero product' that you are most proud of?

Our data, it fuels everything. We offer advertising solutions built on our unique source of 1st party TV data from millions of Samsung TV’s in Australia. This data is deterministic and based on what audiences are watching on their Samsung Smart TVs. So it is not modelled, panel-based and has never relied on third-party cookies. We’re uniquely placed to leverage first-party data to deliver greater targeting, measurability, and insights that drive business results in a brand-safe & privacy-compliant way.

What area of digital do you personally work in and how do you hope to enhance this within your business?

My remit is across the entire ads business, and I am interested to see when Aussies will hit subscription fatigue, and begin looking to access more content for free. At Samsung Ads we’re looking to enhance Samsung TV Plus, our free ad-supported TV service that delivers 65+ channels across news, music, sports, entertainment and more. Because, it is clear, in a highly fragmented landscape that ad-supported streaming services are likely to play a major role for both the viewer and the advertiser in the future.

Please tell us what, as a child, you wanted to be 'when you grew up'?

Like the other 3 billion kids on the planet, I wanted to grow up and become a pilot. I've always had a soft spot for airplanes, that I still carry with me today. Not sure if it is the feeling of freedom, the birds-eye view of the world, or the vastness of the sky. But flying still has a kind of kid-like magic to it.