News Australia launches in South Australia. News Limited

Posted by Lucy Halliday On March 18, 2013

News Limited’s group director – sales Fiorella Di Santo today announced the launch of News Australia in South Australia to be led by David Perrins who has been appointed to the role of General Manager Sales – South Australia.

News Australia in South Australia integrates the state’s regional, metropolitan, print and digital sales team of Messenger Community brands,, The Advertiser and The Sunday Mail.

Prior to his appointment, Mr Perrins held the role of advertising director for Advertiser Newspapers. In his new role, Mr Perrins’ remit extends to include all of News’ South Australian brands.

Ms Di Santo said: “I’m very excited to announce the launch of News Australia in South Australia and to have someone as customer-focused and innovative as David lead the team.

“We successfully integrated the local sales teams in New South Wales, Victoria and Queensland late last year making it easer for local advertisers to access our suite of brands in their respective states. The feedback has been very positive and I’m looking forward to seeing the same results in South Australia.”

Mr Perrins said: “Consumers share a strong connection with News Limited’s Adelaide brands. The Sunday Mail, which celebrated its centenary last year, is the highest reaching single media title in SA and is per capita the highest reaching newspaper in Australia*.

“adelaidenow is South Australia’s highest reaching dedicated online news site, a position reinforced by the recent launch of a mobile site that connects with people on the move.

“When you combine these with The Advertiser, which has a rich 150 year history of supporting and driving the news agenda in South Australia, and our 12 Messenger titles which drive deeper connections with local communities across Adelaide, advertisers have access to a powerful suite of brands across a variety of platforms that engage and inform local audiences through one sales team.”

Across seven days, News Australia in South Australia connects with an audience of 1,159,000 South Australian adults – 83.1 per cent of the state’s population*.

News Australia in South Australia is also launching with more in-depth customer insights and audience segments across its brands and platforms allowing advertisers to engage their audiences more intimately.

For example, News Australia in South Australia reaches 9 in 10 South Australians who own or are currently paying a mortgage and 84 per cent of South Australians aged 560,000 *.

Mr Perrins said: “I’m delighted to lead the South Australian team as we make it easier for local advertisers to reach audiences across our brands and platforms with the best and most creative advertising solutions.

“We are now open for business.”

Mr Perrins joined News in 1989, working in display sales for Queensland Newspapers. He then became deputy advertising manager for The Sunday Mail, and later The Sunday Times in Perth. He joined Advertiser Newspapers in 2005 as the deputy advertising director and was promoted to advertising director later that year.


Released by News Limited Corporate Affairs
For further details contact:
Vida Redoblado – Corporate Affairs Manager
T: 02 9288 7325
M: 0401 435 309

Source: Roy Morgan Research, twelve months to the end of December 2012.

About News Limited
News Limited, a wholly owned subsidiary of News Corporation, is Australia’s number one media company. Each month News reaches over 13 million Australians through its portfolio of national, metropolitan, regional, community and specialist multi-platform brands.

Connecting with its consumers in print, broadcast, online and through mobile devices, News’ brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times,, Fox Sports, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and

Every week News prints and distributes around 16 million newspapers, of which around 11 million are paid copies. The balance is made up of commuter newspaper mX, which is distributed in Sydney, Melbourne and Brisbane, and the NewsLocal (NSW), Leader (VIC), Messenger (SA) and Quest (QLD) community newspapers. News’ digital footprint extends to around 8 million Australians (UAs).

News also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.

Lucy Halliday