News Corp Australia and The Australian publish first fully-immersive long-form digital feature

Posted by Kailei Ginman On February 26, 2014

24 February 2014: News Corp Australia has signalled its commitment to multidimensional long-form story telling in digital through the publication of The Australian’s ‘Cinderella Man‘ feature via the ‘Captivate’ platform.

Featured in The Weekend Australian on Saturday, ‘Cinderella Man’ becomes News Corp Australia’s first major feature conceived and executed on the platform that activates a fully-immersive reader experience through a combination of compelling writing, photographs, video, audio and graphics.

‘Captivate’ uses responsive design which ensures the highly-interactive content can be consumed on any device – web, tablet or mobile.

The Australian CEO Nicholas Gray said: “We are redefining the way our readers consume our stories across our digital platforms. Through ‘Captivate’, we are able to integrate audio, visual and written content of a story in a highly captivating and engaging way.

“The use of ‘Captivate’ underscores News Corp Australia’s faith in the value of quality journalism in the digital age and our commitment to the continued evolution of our newsrooms to ensure we are providing our audiences with compelling storytelling in whatever way they choose to consume it.

“As we enter our 50th birthday year, media innovation continues to drive us forward. ‘Cinderella Man’ is a clear demonstration of this. I highly commend the fantastic team here who have put together this brilliant execution of journalism.”

‘Cinderella Man’ is the story of Alex Leapai and his journey to become Australia’s first World Heavyweight Champion in boxing. It was written by Walkley Award winning journalist Trent Dalton and Walkley Award winning photographer/videographer Eddie Safarik. Archival footage and graphical images were also used throughout the execution.

The Australian editor-in-chief Chris Mitchell said: “I would urge all our readers to visit ‘Cinderella Man’ on the homepage of the website to sample for themselves our immersive digital journalism with all its many added features beyond Trent Dalton’s terrific piece in The Weekend Australian magazine.

Media Release

“We selected Trent’s story about Alex Leapai to be the first told through ‘Captivate’ because
it gave us the perfect opportunity to combine Trent’s excellent narrative with absorbing video
and photographs of Alex in training taken by Eddie.”

To view ‘Cinderella Man’ on the ‘Captivate’ platform, click here.

‘Captivate’ was developed by News as a company-wide platform and will be used over time
for a range of news and commercial projects across the full breadth of News Corp Australia


Released by News Corp Australia Corporate Affairs
For further details contact:
Vida Redoblado – Corporate Affairs Manager
T: 02 9288 732502 9288 7325
M: 0401 435 3090401 435 309

About News Corp Australia
News Corp Australia is part of one of the world’s largest and leading global media and information services businesses – News Corp.

Each month, almost 15 million Australians choose to consume news and information across News Corp Australia’s suite of multi-platform (print, web, mobile and tablet) products – more than any media group in Australia.

News Corp Australia’s portfolio of national, metropolitan, regional, community and specialist multi-platform brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times,, mX, FOX SPORTS, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and

News Corp Australia also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.

As the #1 destination for news, lifestyle, sport and business, News Corp Australia plays a key role in the lives of consumers and provides a valuable channel for partners to engage these consumers.

Kailei Ginman