News Corp Australia announces partnership with Digital First Media to offer digital marketing solutions for small to medium sized businesses

Posted by IAB Australia On January 28, 2014

News Corp Australia today announced an exclusive partnership with Digital First Media to launch news Xtend – a digital-marketing extension package for small to medium sized businesses.

Soon, small to medium businesses who advertise with any of News Corp Australia’s titles in print will be offered a complete suite of digital marketing solutions to help grow their business.

The simple, easy-to-buy packages will include display advertising across News’ websites, together with full digital marketing solutions encompassing social media, email, search engine optimisation and search engine marketing as well as the placement of video pre-roll advertisements.

News Corp Australia’s group director – digital product and development Alisa Bowen said: “The launch of news Xtend with Digital First Media means we can now provide tailored digital marketing solutions for our valued and valuable network of advertisers. We are simplifying the process for small to medium businesses and offering access to a greater number of audiences across platforms.

“Our team of digital sales specialists will ensure, through this partnership, local advertisers receive the best and most creative multi-channel package possible for their brand.”

The digital marketing services will be managed by Digital First Media’s AdTaxi which offers premium, custom-made digital solutions for advertisers across third party networks. The partnership follows similar agreements Digital First Media has with newspapers such as The Denver Post, The Dallas Morning News and The Toronto Star.

Digital First Media’s chief executive officer John Paton said: “We are pleased to have News Corp Australia as a partner and to introduce AdTaxi’s full-service suite of digital marketing products to the Australian market. News Corp Australia has a powerful network of newspaper brands which have deep relationships with readers and advertisers. This partnership provides solutions that allow News Corp Australia to strengthen the relationships it has with local advertisers looking at expanding brand campaigns online.”

News Corp Australia’s group sales director Fiorella Di Santo said: “We are always looking for new ways to enhance our offering to advertisers. The launch of news Xtend means we can now provide local advertisers a complete suite of digital marketing solutions at scale to complement their print campaigns in an easy, convenient way. With news Xtend, we are turning a single print ad into a multi-channel marketing solution. I’m very excited to be launching this new offering to our local advertisers.”

Kylie McBride who was recently announced News Corp Australia’s commercial director – digital marketing solutions will drive the implementation of news Xtend within News Corp Australia.


Released by News Corp Australia Corporate Affairs
For further details contact:
Vida Redoblado – Corporate Affairs Manager
T: 02 9288 7325
M: 0401 435 309

About News Corp Australia
News Corp Australia is part of one of the world’s largest and leading global media and information services businesses – News Corp.

Each month, almost 15 million Australians choose to consume news and information across News Corp Australia’s suite of multi-platform (print, web, mobile and tablet) products – more than any media group in Australia.

News Corp Australia’s portfolio of national, metropolitan, regional, community and specialist multi-platform brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times,, mX, FOX SPORTS, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and

News Corp Australia also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.

As the #1 destination for news, lifestyle, sport and business, News Corp Australia plays a key role in the lives of consumers and provides a valuable channel for partners to engage these consumers.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.