Ooyala: IVPs are the Future: The New Era of Sports Broadcasting

Posted by Christian Manie On November 06, 2017

OTT is bringing the crown jewel of broadcast content to the mobile masses.

Live sports is the most valuable — and expensive — content today, according to industry observers. In many cases, live sports is the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV completely. It’s also a new destination magnet in a sea of competitive streaming video offerings: In a recent Digital TV Europe survey of TV professionals cited by eMarketer, nearly 70% cited the ability to live stream sports and other time-sensitive content as differentiating factors for VOD services.

Download the Whitepaper here.

Christian Manie