Publift: Infinite scroll vs. “load more” buttons: Which is better?

Posted by Christian Manie On December 02, 2019

Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons. And it begs the question, what is the difference between infinite scroll pages and load more pages? And what are the pros and cons of either feature? Which sites are they more suited towards? Why is this important for publishers?

Read the full article here.

Christian Manie