Publift: What is Header Bidding and Why Should You Care?

Posted by Christian Manie On March 04, 2019

Header bidding, also known as pre-bidding, is an advanced programmatic technique where publishers offer inventory to multiple¬†ad exchanges¬†at the same time before making calls to their ad servers (mostly DoubleClick for Publishers) …

Read the full article.

Christian Manie

Recommended