SBS’s Eurovision coverage tops ratings. SBS

Posted by Lucy Halliday On May 20, 2013

20 May 2013 – SBS last night recorded its highest audience so far this year based on metro overnight figures for 2013 with the Eurovision Song Contest Final attracting a metro average of audience of 595,000. This was also the highest rating Eurovision Song Contest Final on SBS since OzTAM ratings began in 2001. Regional markets recorded an average audience of 156,000 for a total average national figure of 751,000.

The SBS Eurovision final and its two semi-finals, hosted by Julia Zemiro and Sam Pang, reached 2.93 million viewers over the weekend (2.18 million metro and 750,000 regional) nationally for at least five minutes of consecutive viewing. The final recorded a metro free to air share of 13.8 per cent as Australia tuned in to see Denmark’s Emmelie de Forest take out the competition with 281 votes.

Director of TV and Online Content, Tony Iffland said: “This year marked SBS’s 30th year broadcasting the Eurovision Song Contest and I am thrilled that this is also our most successful Eurovision broadcast to date. SBS continues to lead the way in multi-platform event viewing, with extensive 3 day coverage of Eurovision across on-air, online and radio as well as live social media integration into the broadcast.”

Over the weekend the #SBSEurovision hash tag received over 180,000 tweets with an average of 330 tweets per minute during the broadcasts. The #SBSEurovision hash tag was trending worldwide on Friday night during semi-final one.

The SBS Eurovision website received 188,943 visits this month, with its peak on Sunday with 63,435 visits.

Australia agreed with Europe, voting Emmelie de Forest Australia’s Unofficial Eurovision Winner with 36,556 votes. Greece came in second with their song Alcohol is Free receiving 30,958 votes, which was closely followed by Romania with Cezar on 28,896 votes.

Source: OzTAM 5 City Metro, RegTAM Agg Reg, Total Individuals, Overnight data (Live + As Live viewing), Mass Relevance, Nielsen Site Census


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Jessica Parry
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Lucy Halliday