![](https://iabaustralia.com.au/wp-content/uploads/2020/05/1456476561_281061c383a09c09b032787a5628153c.jpg)
Key takeaways
- Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
- Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
- Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
- Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.