State of Mobile Commerce Report – Q4 2015: Leaders Widen the Gap

Posted by Premanjali Gupta On February 26, 2016

Key takeaways

  • Top retailers see double the growth in mobile‚Äôs share of transactions, widening the gap with average retailers in the space.
  • Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
  • Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
  • Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.

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Premanjali Gupta