The SPO benefit – driving more working media dollars for buyers and publishers

On May 20, 2021

Transparency remains at the forefront of our industry. To dispel the myths and the perceived inefficiency of the supply chain, our friends at Index Exchange have kicked off a weekly blog series that delves into some of the hottest topics surrounding ad tech from SPO to DPO and how all players in the ecosystem can become more accountable. We hear from Janette Higginson, Head of Buyer Development, APAC to discuss Supply Chain Optimisation (SPO) and how it works to benefit publishers and buyers

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