Unruly: 2018 GDPR Study: Have you got what it takes to rebuild consumer trust?

Posted by Steven Poyser On May 28, 2018

Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands – and who they thought should access their data.

The findings reveal low levels of consumer awareness about the new regulations, with only 58% of people in the UK and Germany having heard of the GDPR, but also show that businesses have much to gain if they can demonstrate responsible behaviour with customer data – 63% of consumers worldwide trust brands more when they are clear about how and where their data is used.

Download it here

Steven Poyser