Unruly: Navigating the Landscape of Trust Whitepaper

Posted by IAB Australia On July 02, 2018

What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.

Unruly conducted a global trust survey of 350 senior level media buyers looking at a) how perceptions of trust vary across markets, and b) what are the key indicators of trust are when choosing an ad tech partner. The result? The Navigating the Landscape of Trust Whitepaper.

Download the whitepaper here

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.