Sydney, 14 October 2015– Location intelligence platform Near unveiled its research on students in Australia, analyzing footfall trends in selected universities across Sydney, Melbourne, Brisbane, Adelaide and Perth in Australia.
Students in the 16-25 age group were found in majority in the universities of Melbourne, while the 26-35 age formed the majority in Adelaide. The study also revealed that the students aged 36 years and above were found in majority in Brisbane universities. The foot traffic peaked during late afternoon across universities.
Melbourne and Sydney were the preferred student destinations, followed by Brisbane, Adelaide and Perth. Brisbane saw a high skew towards males, while Sydney saw the highest females in universities, compared to other cities. The research also found that universities in Melbourne and Perth had number of international students compared to other cities.
Cameron Curtis, General Manager for Australia and New Zealand, Near said, “Our location intelligence platform enables marketers to glean insights on students’ behavior and trends seen in the universities at scale, enabling them to fine tune their marketing & business strategies”.
Adelaide had higher number of students visiting at least two universities compared to other cities. Most of the students across universities preferred gaming and music apps. Adelaide and Brisbane universities saw higher number of Android users while Melbourne, Perth and Sydney universities had higher iOS users.
The research analysed 77,000 unique users for the month of June covering universities such as University of Technology Sydney, University of Sydney, Western Sydney University, Curtin University, University of WA, Murdoch University, RMIT, The University of Melbourne, Monash University, QUT, Queensland University, Bond University, and University of Adelaide, University of SA, Flinders University in Adelaide across five major cities of Australia.
The full report on the University Students can be found here:http://near.co/pdf/consumer-intelligence/australia-students-research.pdf
Near’s previous research on Audience Preferences for events in Australia analysed four major events – Australian Open, Cricket T20, F1 Grand Prix and Eminem Show was released earlier this year.
About Near:
Near is the largest location intelligence platform providing real-time information on places, people and products. The Near platform powers its flagship product to leverage historical location and context for data driven marketing.
Founded in 2012, Near is headquartered in Singapore with a presence across Australia, South East Asia, Japan, India and Europe. To date, the company has more than 700 million profiled audiences and has put it to work for marquee brands such as P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung.
Near is backed by investments from leading venture capitalists Sequoia Capital, JPM Private Equity Group, Telstra Ventures and Global Brain Japan.
Visit www.near.co to find out more.
