Online advertising expenditure increased 12.1 % year-on-year according to data in the IAB Australia Internet Advertising Revenue Report prepared by PwC Australia. Total advertising expenditure for the quarter ended 30th September 2024 was $4.2bn, with robust growth in video, classifieds, search & directories and audio.
Boosted by strong Olympics related activity, the video market enjoyed a 19.5% increase year on year, reaching $1.15bn. Classified expenditure increased by 13.8% to reach $0.7bn, while search advertising increased 9.8% to reach $1.8bn and represents 43c of each dollar of internet expenditure. Audio advertising increased by 16.2% to reach $79m, while display advertising increased just 2.5% year on year to reach $0.5bn.
The full report and data file can be downloaded by IAB Australia members below.
