2009 CEASA figures released

Posted by IAB Australia On April 06, 2010 Research & Resources

The full year 2009 figures released by CEASA show the total Australian advertising industry lost $1.1bn in 2009. However, amid this carnage, the online advertising industry grew $161million from calendar 2008 and it’s share grew from 12.5% in 2008 to 14.88% in 2009. In the 6 months to 31 Dec 2009 the share grew to 15.2%

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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